Social media manager

Runs a brand's social channels: posts, replies, creators and what each platform rewards.

354 skill packs · 45 MCP servers · 9 plugins

Under Content marketer. Also under it: Copywriter

Role

Product manager Technical product manager Product owner Product operations Program manager Project manager Scrum master or agile coach Software engineer Frontend engineer Backend engineer Full stack engineer Mobile engineer DevOps or site reliability engineer Platform engineer QA or test engineer Security engineer Machine learning engineer Data engineer Engineering manager Solutions architect Game developer Embedded or hardware engineer Data analyst Business analyst Data scientist Analytics engineer BI developer Product analyst Marketing analyst Product designer UX researcher UI or visual designer Graphic designer Content designer or UX writer Brand designer Marketing manager Growth marketer Product marketing manager Content marketer SEO specialist Performance marketer Social media manager Community manager Copywriter Account executive Sales development representative Sales engineer Account manager Customer success manager Customer support agent Partnerships and business development Operations manager Business operations or strategy Revenue operations Supply chain and logistics Procurement Executive assistant Financial analyst Accountant Finance manager or controller Investment analyst Risk analyst Recruiter HR business partner People operations Learning and development Lawyer or in-house counsel Paralegal Compliance officer Privacy officer Founder Executive or general manager CTO or VP of engineering Chief of staff Management consultant Writer or journalist Editor Technical writer Video producer or creator Academic researcher Teacher or educator Student Clinician Healthcare administrator

Industry

All industries SaaS and B2B software Consumer apps E-commerce and retail Fintech and payments Healthcare Marketplaces and platforms Games and live ops Banking and insurance Media and publishing Education Government and public sector Manufacturing and industrial Logistics and transportation Real estate and construction Travel and hospitality Telecommunications Energy and utilities Automotive Biotech and pharma Agencies and consulting Nonprofit Legal services AI and developer tools Crypto and web3

Workflows for this work

The job in 5 areas. Each part is a workflow: open it for its steps and the tools that do each one. Built from occupational data and the field's own body of knowledge; sources at the end.

Social media manager249 skill packs · 53 MCP servers · 10 pluginsEach part is a workflow. The number beside it is how many tools help with it

1Set the social strategy

Set goals, know the audience and see what competitors do.

2Plan and make content

Plan a calendar and create posts for each platform.

3Publish and engage

Publish, reply to people and watch what is said about the brand.

4Run social campaigns

Run organic and paid campaigns and work with creators.

5Measure and improve

Track performance and refine the strategy.

Sources for this tree, 4

VendorMaster your 2026 social media strategy (Christina Newberry and Amanda Wood)Hootsuite Blog
Occupational dataPublic Relations Managers (11-2032.00), summary report: tasks and detailed work activitiesO*NET OnLine, U.S. Department of Labor
Occupational dataSearch Marketing Strategists (13-1161.01), summary report: tasks and detailed work activitiesO*NET OnLine, U.S. Department of Labor
Occupational dataPublic Relations Specialists (27-3031.00), summary report: tasks and detailed work activitiesO*NET OnLine, U.S. Department of Labor

O*NET occupations consulted: 11-2032.00, 27-3031.00, 13-1161.01. Read on 2026-10-04.

Everything suggested for this role

Each pick says which of the role's tools or work it matched. Auto-listed means automated checks only.