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Product Manager
The weekly product loop as installable skills: synthesize what customers said, critique the strategy, draft the spec, read the experiment, ship the note. Built from how working PMs describe using Claude Code, Codex and Cursor in 2026.
Workflow, stage by stage
10 stages. What you do, what the agent does, and what stays with you.
Discovery: interviews and synthesisshared with BA
What you do
- Write the interview script and recruit
- Summarize each transcript against one template
- Find patterns across interviews with supporting quotes
- Update the opportunity tree
DeliverablePer-interview summaries, cross-interview pattern report, opportunity solution tree
Stays with youThe interviews themselves, and a first human pass at synthesis before comparing with the agent's. Practitioners who ship this loop have the agent transcribe and template, then diff.
“The most common antipattern right now is lazy AI interview synthesis.”Teresa Torres, Product Talk ↗
“Synthesizing transcripts of calls with customers to compile evidence that supports or invalidates running assumptions.”Derek DeHart, in Lenny's Newsletter ↗
Industry notes for Healthcare, Fintech and payments, Consumer apps. Pick an industry above to read them.
Skills that do it
Synthesizes user research interviews into actionable insights, patterns, and recommendations. Use after conducting user interviews, customer calls, or usability sessions to extr...
Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading question...
Summarize a customer interview transcript into a structured template with JTBD, satisfaction signals, and action items. Use when processing interview recordings or transcripts, ...
Extract customer opportunities and insights from each ICP-screened interview transcript. Appends a bulleted detected-items section to the bottom of every transcript file. Does n...
Cluster opportunities across ICP-screened transcripts into a deduplicated list, with each cluster carrying a customer-voice label, a phase, and a list of supporting interviewees...
Rank customer opportunities from a clustered-opportunities artifact. Ranks ONLY the phase-specific clusters - it never merges a person's recurring need into one ranked object. C...
Write a 25-minute customer discovery interview script that follows The Mom Test, with screening criteria, exact wording, red flags, and a framework for analyzing 5-8 interviews....
Push the user toward real validation — one honest conversation with a qualified human — instead of validation theater. Use whenever a user asks how to validate an idea, test dem...
Problem framing and validationshared with BA
What you do
- Name the weakest assumption and the missing buyer
- Write the problem statement and hypothesis
- Decide build, pivot, or kill before scoping
DeliverableOne-page problem statement with a verdict and the assumptions to test first
Stays with youThe judgment call. Skills here are built to argue with you, not to agree; use them as the red team.
“AI tools aren't particularly good at generating a product strategy from scratch, they are incredibly good at critiquing one.”Sachin Rekhi ↗
Industry notes for Marketplaces and platforms. Pick an industry above to read them.
Skills that do it
Creates a clear problem framing document with user impact, business context, and success criteria. Use when starting a new initiative, realigning a drifted project, or communica...
Defines a testable hypothesis with clear success metrics and a validation approach. Use when forming assumptions to test or aligning a team on what success looks like, before an...
Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job. Use when deeply understanding customer motivations, designing for ...
Use when decomposing a vague problem into a structured problem statement, identifying who has the problem and why it matters, sizing the opportunity, mapping constraints, priori...
Pressure-test an idea's premise before helping build it. Use whenever a user proposes building, shipping, or starting something — an app, product, feature, startup, side project...
Stress-test a startup idea before any code is written. Scores it on 7 dimensions, proposes 3 validation experiments under $200 each, and ends with a build, pivot, or kill verdic...
Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team. Use when evaluating startup risks, assessing a new product...
Prioritize assumptions using an Impact × Risk matrix and suggest experiments for each. Use when triaging a list of assumptions, deciding what to test first, or applying the assu...
Market and competitor researchshared with BA, DA
What you do
- Build and refresh the competitor matrix from pricing pages and app listings
- Size the market top-down and bottom-up
- Turn a research digest into a decision memo
DeliverableCompetitor matrix with sourced claims, market sizing with stated assumptions
Stays with youVerifying extracted prices and deciding which competitor moves matter. Parallel research agents burn tokens fast; five at once hits usage limits.
“15 minutes vs. 3-5 hours manually.”George Nurijanian, on scraping competitor pricing into a table ↗
Industry notes for Consumer apps, SaaS and B2B software. Pick an industry above to read them.
Skills that do it
Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recomm...
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive r...
Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor ...
Use when performing competitive analysis, market entry assessment, moat evaluation, positioning strategy, build/buy/partner decisions, or responding to a competitor move. Encode...
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor...
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analys...
Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Use when a founder asks who else is in their m...
Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning m...
When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the ...
Strategy, prioritization and OKRs
What you do
- Draft or revise the product strategy and vision
- Score the backlog (RICE, ICE, Kano) and sequence the roadmap
- Write and grade OKRs
- Red-team the strategy before the review
DeliverableStrategy doc, ranked backlog, quarter roadmap, OKR set
Stays with youThe roadmap itself and the taste behind it. PMs who use agents here keep authorship and delegate the critique.
“There has to be somebody who's bringing that intuition, the leadership, that judgment, the taste.”Shaun Clowes, Reforge (vendor) ↗
Skills that do it
Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and...
Brainstorm an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use when defining or refining a product vision, creating a vision...
Use when building product strategy, roadmaps, or strategic plans — vision articulation, strategic bet definition, roadmap sequencing, resource allocation, portfolio planning, or...
Red-team a PRD, roadmap, or strategy by attacking its load-bearing assumptions before reality does. Steelmans then attacks each claim, ranks failure modes by impact × likelihood...
Reference guide to 9 prioritization frameworks with formulas, when-to-use guidance, and templates — RICE, ICE, Kano, MoSCoW, Opportunity Score, and more. Use when selecting a pr...
Run applicable prioritization frameworks (RICE, ICE, MoSCoW, Weighted Scoring, Kano) against a list of features or initiatives. Produces a comparison table showing where ranking...
Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with compan...
Drafts, reviews, rewrites, and coaches outcome-based OKR sets across team, department, product, or company scopes. Supports five entry modes (Guided default, One-Shot via --ones...
Transform an output-focused roadmap into an outcome-focused one that communicates strategic intent. Rewrites initiatives as outcome statements reflecting user and business impac...
Specification: PRD, user stories, acceptance criteriashared with BA
What you do
- Write the PRD or product brief from the problem statement and interview evidence
- Split into stories with acceptance criteria and edge cases
- Prepare tickets engineers can start from
DeliverablePRD, story backlog with acceptance criteria, tickets
Stays with youReviewing every story before it is built. Agents miss microinteractions, edge cases and data-model nuance.
“Claude seems to envision a perfectly rational user.”Marcus Moretti, GM at Spiral ↗
“I can whip out a spec in like 12 minutes now, at the same quality.”Fareed Mosavat, via Reforge (vendor) ↗
Industry notes for Fintech and payments, Healthcare, SaaS and B2B software, E-commerce and retail, Games and live ops. Pick an industry above to read them.
Skills that do it
Creates a comprehensive Product Requirements Document that aligns stakeholders on what to build, why, and how success will be measured. Use when specifying features, epics, or p...
Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use w...
Use when writing a product spec, feature spec, API contract, agent task spec, or any other specification where a zero-question document is required. Encodes outcome-first method...
Turn a one-sentence startup idea into a structured product brief with problem, audience, value proposition, 5-7 MVP features, 90-day metrics, risks, and a go-to-market snapshot....
Generates user stories in the standard persona, action, benefit story format from product requirements or feature descriptions. Use when breaking a feature into stories for spri...
Generates structured Given/When/Then acceptance criteria for a user story or feature slice, covering the happy path, key failure scenarios, and non-functional expectations in te...
Documents edge cases, error states, boundary conditions, race conditions, and recovery paths for a feature - the systematic catalog of what can go wrong and the failure modes to...
Create user stories following the 3 C's (Card, Conversation, Confirmation) and INVEST criteria with descriptions, design links, and acceptance criteria. Use when writing user st...
Create job stories using the 'When [situation], I want to [motivation], so I can [outcome]' format with detailed acceptance criteria. Use when writing job stories, creating JTBD...
Pricing and packaging
What you do
- Compare pricing models and pick one
- Design tiers, limits and the migration path for existing customers
- Check unit economics and anchor against sourced competitor prices
DeliverablePricing proposal with tiers, anchors and a migration plan
Stays with youThe number. Skills produce the structure and the arguments; the price is a decision with your finance and sales partners.
Industry notes for SaaS and B2B software, Consumer apps. Pick an industry above to read them.
Skills that do it
Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evalu...
Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to...
Use when designing pricing strategy, packaging tiers, monetization models, or evaluating pricing changes — pricing model selection, willingness-to-pay analysis, competitive pric...
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'pack...
Design pricing for a product. Compares 6 pricing models, proposes 3 tiers with real prices and limits, checks unit economics, anchors against sourced competitor prices, and plan...
Help the user decide what to charge and how to package it: the value metric, the tiers, the free-to-paid line, and finding the actual number. Use when the user is guessing at a ...
When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or p...
Metrics, data questions and experiment readoutsshared with DA, BA
What you do
- Define the north star and the input metrics
- Answer ad hoc metric questions with the SQL shown
- Size an A/B test before it runs and read it honestly after
DeliverableMetrics tree, instrumentation spec, experiment brief and readout with a go or no-go
Stays with youChecking the assumptions the agent did not state. Sample ratio mismatch, guardrail metrics and the exposure unit are yours to confirm.
“It's prone to making assumptions without always clearly communicating what those are.”Alex Stern ↗
Industry notes for E-commerce and retail, Consumer apps, Games and live ops, Marketplaces and platforms. Pick an industry above to read them.
Skills that do it
Designs an A/B test or experiment with variants, success metrics, sample size, and duration for an existing hypothesis. Use when planning an experiment to validate a product cha...
Documents the results of a completed experiment or A/B test with statistical analysis, learnings, and recommendations. Use after experiments conclude to communicate findings, in...
Specifies what analytics events to track, when they fire, and what properties to include, as a contract between product and engineering that prevents undertracked features. Use ...
Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment result...
Generate SQL queries from natural language descriptions. Supports BigQuery, PostgreSQL, MySQL, and other dialects. Reads database schemas from uploaded diagrams or documentation...
A discipline for designing experiments (A/B tests, multivariate, holdouts) so the results actually answer the question you asked. Hypothesis writing, sample size, duration, segm...
Use when designing a metric framework, selecting a North Star metric, building a metric decomposition tree, designing A/B experiments, setting up retention cohort analysis, or d...
Pick the 5 metrics that matter at a startup's current stage, with definitions, targets, actions when below target, a minimal tracking setup, and a weekly review template. Use wh...
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test,"...
Write optimized SQL for your dialect with best practices. Use when translating a natural-language data need into SQL, building a multi-CTE query with joins and aggregations, opt...
Launch, go-to-market and communicationshared with DA, BA
What you do
- Run the launch checklist
- Write positioning and the release note in the house voice
- Send the weekly update and the exec narrative
DeliverableLaunch plan, release notes, weekly update, positioning
Stays with youThe narrative and the tradeoff framing. The agent drafts from past notes and a style guide; the voice stays yours.
“Always follows the voice and tone of previously hand-written release notes.”Sachin Rekhi, on his release-notes command ↗
Industry notes for Healthcare, SaaS and B2B software. Pick an industry above to read them.
Skills that do it
Creates a cross-functional pre-launch checklist covering engineering, design, marketing, support, legal, and operations readiness, with owners, dates, and go/no-go criteria so n...
Creates user-facing release notes that communicate new features, improvements, and fixes in clear, benefit-focused language. Use when shipping updates to communicate changes to ...
Generate user-facing release notes from tickets, PRDs, or changelogs. Creates clear, engaging summaries organized by category (new features, improvements, fixes). Use when writi...
Produces async communication to stakeholders, primarily non-attendees and secondarily some attendees who want a reference. Translates meeting outcomes into what-it-means languag...
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch...
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosin...
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announceme...
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'posi...
Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming. Use when the user is sitting on a launch out of fear, wants to \"go viral,\" or...
Build a positioning and narrative where the developer is the hero and a real trend is the villain. Use when the messaging describes the product instead of the problem, sounds li...
Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-...
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "laun...
Retrospective and iteration
What you do
- Run the retro and the pre-mortem
- Keep the lessons log
- Grade the OKRs and decide to persevere or pivot
DeliverableRetro notes, lessons log, pivot or persevere decision
Stays with youSaying the uncomfortable thing in the room. The skills structure it; you own it.
Skills that do it
Facilitates and documents a team retrospective capturing what went well, what to improve, and action items. Use at the end of a sprint, project, or milestone to reflect and impr...
Creates a structured lessons learned entry for organizational memory. Use after an incident, a completed project, or a significant learning to record knowledge for future teams ...
Documents a strategic pivot or persevere decision with the evidence, analysis, and rationale. Use when evaluating whether to change direction on a product, feature, or strategy ...
Facilitate a structured sprint retrospective — what went well, what didn't, and prioritized action items with owners and deadlines. Use when running a retrospective, reflecting ...
Run a pre-mortem risk analysis on a PRD or launch plan. Categorizes risks as Tigers (real problems), Paper Tigers (overblown concerns), and Elephants (unspoken worries), then cl...
Scores completed OKR sets at cycle close with KR-level scoring per the canonical OKR type enum (committed | aspirational | learning | operational_health | compliance_or_safety),...
Preview customer reaction before committingshared with BA, DA
What you do
- Build persona agents from your own client records
- Test a move against each segment
- Compare directions side by side
DeliverableSegment-by-segment reaction and a ranked set of directions
Stays with youReading the spread between segments; the average is not the answer.
Skills that do it
Preview customer reaction to a strategic move before committing. Builds one persona agent per customer segment from the user's client records, has every agent answer in characte...
Packages for this role
Ranked by weekly runs, like the ladder. Install any of them into any supported client.
- 3PersonaLensCharles Ji · first party · demo data
Persona agents grown from client records preview customer reaction to every strategic move before you commit.
Strategy1,281runs / wkdown 2% - 8Anti-Sycophantmachinesoul11GitHub ↗
Three skills that stop an AI assistant from agreeing with a bad product idea: prove the premise, hobby or business, one real conversation.
Validation0runs / wkno runs yet - 10ASO SkillsappeekyGitHub ↗
40 App Store Optimization skills: keyword research, metadata, competitor tracking, screenshots, reviews, and launch plans for iOS and Android.
Competitive0runs / wkno runs yet - 15Experimentation SkillsrampstackcoGitHub ↗
Experiment design and analysis done properly: CUPED, sequential testing, ratio metrics, dashboard reconciliation, plus analytics strategy, product analytics setup and funnel architecture.
Analytics0runs / wkno runs yet - 16Founder SkillsemotixcoGitHub ↗
13 founder skills that take an idea from validation to pitch deck: product brief, competitor matrix, pricing, MVP scope, go-to-market, fundraising prep.
Marketing0runs / wkno runs yet - 17GTM CofounderAIDevGTMGitHub ↗
A sequenced go-to-market playbook for developer tools and AI products: who it is for, talk to users, positioning, value prop, first 50 users, launch, pricing, growth loops, knowing if it works.
Product0runs / wkno runs yet - 18Data (Knowledge Work Plugins)anthropicsGitHub ↗
Anthropic's data plugin: write and review queries, explore data, statistical analysis, charts and dashboards, validate data, extract data context.
Analytics0runs / wkno runs yet - 20Marketing Skills (product subset)coreyhaines31GitHub ↗
The ten product-facing skills from a 50-skill SaaS marketing collection: launch, product marketing, pricing, competitors, customer research, A/B testing, analytics, onboarding, churn prevention.
Marketing0runs / wkno runs yet - 21pm-data-analyticsphurynGitHub ↗
3 analytics skills for product work: A/B test analysis, cohort analysis, and SQL queries written from a plain question.
Product0runs / wkno runs yet - 22pm-executionphurynGitHub ↗
16 execution skills: PRD, user and job stories, OKRs, outcome roadmap, sprint plan, prioritization frameworks, pre-mortem, retro, release notes, stakeholder map, meeting summaries.
Product0runs / wkno runs yet - 23pm-go-to-marketphurynGitHub ↗
6 go-to-market skills: GTM strategy and motions, ideal customer profile, beachhead segment, competitive battlecard, growth loops.
Product0runs / wkno runs yet - 24pm-market-researchphurynGitHub ↗
7 market research skills: competitor analysis, market sizing, segments and personas, customer journey map, sentiment analysis, user segmentation.
Product0runs / wkno runs yet - 25pm-product-discoveryphurynGitHub ↗
13 discovery skills: interview scripts and summaries, assumption mapping, opportunity solution trees, feature request analysis, experiment and idea brainstorms, prioritization.
Product0runs / wkno runs yet - 26pm-product-strategyphurynGitHub ↗
12 strategy skills: product vision and strategy, value proposition, business model and lean canvas, pricing and monetization, SWOT, PESTLE, Porter's five forces, Ansoff matrix.
Product0runs / wkno runs yet - 27PM Skillsproduct-on-purposeGitHub ↗
68 product management skills across the full cycle: problem statements, interview synthesis, PRDs, user stories, OKRs, experiment design, launch checklists, release notes, retrospectives.
Product0runs / wkno runs yet - 28PM Skills ArsenalAvyayalayaGitHub ↗
12 deep product skills: problem framing, specification writing, discovery research, competitive analysis, strategy, GTM, pricing and packaging, metric design, stakeholder alignment, executive writing.
Product0runs / wkno runs yet - 29Product Discovery SkillsElsevanderberg1GitHub ↗
Turns raw customer interview transcripts into screened, clustered, sized opportunities: ICP screening, phase mapping, opportunity analysis, clustering, sizing.
Product0runs / wkno runs yet - 30Startup Business AnalystwshobsonGitHub ↗
Market sizing, competitive landscape, startup metrics framework, financial modeling, and team composition analysis.
Business0runs / wkno runs yet
Recommendations are curated in catalog/professions.json (updated 2026-09-24) and reviewed like code. Quotes link to the practitioner who said them, and vendors are marked as such. Nothing here is ranked by payment.