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Sales and customers
Partnerships and business development
Builds deals with other companies, such as resellers, integrations and alliances, that bring in customers.
Workflows for this work
The job in 5 areas. Each part is a workflow: open it for its steps and the tools that do each one. Built from occupational data and the field's own body of knowledge; sources at the end.
Partnerships and business development148 skill packs · 14 MCP servers · 3 pluginsEach part is a workflow. The number beside it is how many tools help with it
1Set partner strategy
Decide which partners matter and why it pays.
2Find and sign partners
Find good fit partners, pitch them and agree terms.
3Onboard and enable partners
Get partners selling and integrated quickly.
4Sell and market together
Work deals and campaigns jointly with partners.
5Measure and manage
Track what partners bring and decide where to invest.
Sources for this tree, 4
- VendorA Hiring Manager's Guide to Partnerships Roles and Job TitlesCrossbeam
- Occupational dataSales Managers (11-2022.00)O*NET OnLine, U.S. Department of Labor
- Occupational dataSales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel (41-3091.00)O*NET OnLine, U.S. Department of Labor
- PractitionerThe Channel Partner Manager RolePartnerStandard Knowledge Hub
O*NET occupations consulted: 11-2022.00, 41-3091.00. Read on 2026-10-04.
Everything suggested for this role
Each pick says which of the role's tools or work it matched. Auto-listed means automated checks only.
Skill packs123
MCP servers4
Plugins and agents0
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