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Design and research
Content designer or UX writer
Designs the words in a product: labels, messages and help text, so people know what to do.
Under Product designer. Also under it: UI or visual designer
Workflows for this work
The job in 5 areas. Each part is a workflow: open it for its steps and the tools that do each one. Built from occupational data and the field's own body of knowledge; sources at the end.
Content designer or UX writer113 skill packs · 13 MCP servers · 2 pluginsEach part is a workflow. The number beside it is how many tools help with it
1Understand user needs
Start from what people need to know or do, and from what content exists.
2Structure content
Organize information and design the journey before writing.
3Write and edit
Write clear content and interface words in a consistent voice.
4Test and improve
Check people understand the content and that everyone can use it.
5Maintain content
Keep content current and work with others on it.
Sources for this tree, 5
- Occupational dataContent designer: role description and skillsGovernment Digital Service (UK), Government Digital and Data Profession Capability Framework
- StandardUnderstand content design (Writing to GOV.UK standards)Government Digital Service (UK)
- PractitionerUX Writing: Study Guide (Anna Kaley)Nielsen Norman Group
- Occupational dataTechnical Writers (27-3042.00), summary report: tasks and detailed work activitiesO*NET OnLine, U.S. Department of Labor
- StandardWCAG 2 OverviewW3C Web Accessibility Initiative
O*NET occupations consulted: 27-3042.00. Read on 2026-10-04.
Everything suggested for this role
Each pick says which of the role's tools or work it matched. Auto-listed means automated checks only.
Skill packs132
MCP servers3
Plugins and agents3
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