Front page / By role / Design and research

1. Product designer

   Designs how a product works and feels: flows, screens and interactions, tested with real users.

   Also called UX designer, interaction designer

   The work

   1. 1Understand users and the problem
   2. 2Explore and design solutions
   3. 3Test and improve
   4. 4Work with the team
   5. 5Keep the design system

   See the work and its tools

   • UI or visual designer

     Shapes how screens look: layout, type, color and the visual system behind them.

   • Content designer or UX writer

     Designs the words in a product: labels, messages and help text, so people know what to do.

2. UX researcher

   Finds out what people need and how they behave, through interviews, tests and surveys.

   Also called user researcher, design researcher

   The work

   1. 1Plan research
   2. 2Discover needs
   3. 3Test designs
   4. 4Make sense of findings
   5. 5Run research operations

   See the work and its tools

3. Graphic designer

   Makes visual work for print and screen: layouts, illustrations, ads and presentations.

   Also called illustrator, art director

   The work

   1. 1Understand the brief
   2. 2Develop concepts
   3. 3Produce the design
   4. 4Review and refine
   5. 5Deliver and archive

   See the work and its tools

   • Brand designer

     Designs a company's identity: logo, type, colors and the rules that keep them consistent.