Front page / By role / Marketing

1. Marketing manager

   Plans and runs marketing: who to reach, what to say, which channels, and what it brought in.

   Also called marketer, head of marketing, CMO

   The work

   1. 1Understand the market
   2. 2Set strategy and plans
   3. 3Run campaigns and programs
   4. 4Measure and report
   5. 5Lead the team

   See the work and its tools

   • Product marketing manager

     Positions a product and runs its launches; the bridge between product, marketing and sales.

   • Community manager

     Builds and looks after a community of users or developers: forums, events and advocates.

2. Growth marketer

   Finds and keeps customers through experiments across the funnel, from first visit to lifecycle email.

   Also called growth, lifecycle, CRM marketer

   The work

   1. 1Understand how you grow
   2. 2Run experiments
   3. 3Acquire users
   4. 4Convert and keep users
   5. 5Measure and report

   See the work and its tools

   • SEO specialist

     Gets pages found in Google and in AI answers.

   • Performance marketer

     Runs paid channels: buys ads, tests creative and manages spend against return.

3. Content marketer

   Plans and makes content that draws people in: articles, newsletters, guides and videos.

   Also called content strategist, blog, newsletter

   The work

   1. 1Plan the content strategy
   2. 2Create content
   3. 3Distribute and promote
   4. 4Measure and improve

   See the work and its tools

   • Social media manager

     Runs a brand's social channels: posts, replies, creators and what each platform rewards.

   • Copywriter

     Writes the words that persuade: ads, landing pages, emails and product copy.