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Kick off the account
Confirm goals from the sale and agree a success plan with owners.
For Customer success manager · Knowledge pack
What are you preparing for?
One line is enough. Step 1 asks the rest in your AI app, and nothing is done until you approve the brief it writes.
In the case folder's materials/: Anything about the situation, with other people's names left out.
The 4 steps
- 01
Understand the situation
Then you approve, before the next step starts.
- 02
Prepare
- 03
Practice
- 04
Debrief plan
How it does this well
The person does the work live; the harness prepares and debriefs. Not found and out of scope are valid answers here: it says so instead of guessing.
- How the field does this well
- Research in a waterfall: the cheapest source first, move on only when it returns nothing usable, validate before use.
- Specify for every lookup what to find, where, the format, and what to return when it is not found.
- Build briefs section by section from named sources, with the buyer's own words where they exist.
- A wrong fact is worse than a missing one: not found is an allowed answer.
- Ground it first
Ask for, or look in materials/ for: the ideal customer profile, the offer, and the accounts or deals in question. If there is none, say plainly that the result rests on general defaults, and name them.
- What stays with the person
Which accounts to pursue, the message actually sent, and relationship judgment. Prepare these; never decide them.
- The check that makes it trustworthy
Every personalization fact carries its source and date, and a sample is spot checked before anything goes out.
- The person's own data
If the person has connected Salesforce, HubSpot, Gong, Google Drive / Docs / Sheets, Slack, read their data through that connector instead of asking for exports, and say which source each number or fact came from. Without one, work from materials/.
Where things stay
- On your computer
- Your files in materials/, every result in outputs/, the work itself. It runs in your AI app, on the plan you already pay for.
- With Cheatcode
- The steps, the gates and how far each case has come, so a case survives closing the app. See your cases.