What it does
Twelve long-form skills, each a full method rather than a template; the specification writer alone runs to about 1,700 lines of instructions and checks. Covers framing, specs, discovery, competitive and market analysis, product strategy, go-to-market, pricing and packaging, metric design and experimentation, stakeholder alignment, executive writing, narrative building and multi-channel publishing. Last updated by the author in May 2026; the frontmatter carries a self-declared validity date that has passed, which changes nothing about how the skills run. MIT.
Skills in this package 12
- competitive-market-analysis
Use when performing competitive analysis, market entry assessment, moat evaluation, positioning strategy, build/buy/partner decisions, or responding to a competitor move. Encodes 7 Powers, Aggregation Theory, Christensen Disruption, JTBD, Wardley Mapping, and evidence-tier standards. Produces a Competitive War Map artifact.
- discovery-research
Use when synthesizing user research, analyzing interview data, conducting discovery sprints, evaluating evidence quality across sources, or building research-backed feature hypotheses
- executive-writing
Use when writing for executives — board memos, strategy one-pagers, decision briefs, exec review documents, investment memos, or any artifact that must be read and acted on by VPs, C-suite, or board members. Encodes Minto Pyramid, audience calibration by executive role, decision architecture, and zero-jargon compression. Produces executive-ready documents, not summaries.
- go-to-market-strategy
Use when planning a product launch, market entry, or GTM strategy — segment selection, channel strategy, launch sequencing, pricing validation, competitive positioning, or launch readiness assessment. Encodes wedge identification, channel unit economics, launch gating, and failure criteria. Produces a GTM strategy document, not a launch checklist.
- metric-design-experimentation
Use when designing a metric framework, selecting a North Star metric, building a metric decomposition tree, designing A/B experiments, setting up retention cohort analysis, or diagnosing whether a metric is being gamed. Encodes NSM rubrics, Goodhart's Law countermeasures, statistical validity for PMs, and retention curve methodology.
- multi-channel-publishing
Use when repurposing long-form content into channel-specific formats — LinkedIn posts, conference abstracts, podcast briefs, newsletter summaries, tweet threads, or spoken scripts. Encodes compression methodology, channel format rules, evidence density calibration, and audience adaptation. Produces channel-ready derivatives, not summaries.
- narrative-building
Use when building product positioning, crafting strategy narratives, preparing stakeholder pitches, writing launch narratives, or constructing the 'why now' story for a product or initiative. Encodes Narrative Arc Construction, April Dunford-inspired Positioning, Why Now analysis, Audience Adaptation, Evidence-Narrative Integration, Objection Anticipation, Competitive Narrative Analysis, and Narrative Testing. Produces a Strategic Narrative Document.
- pricing-packaging
Use when designing pricing strategy, packaging tiers, monetization models, or evaluating pricing changes — pricing model selection, willingness-to-pay analysis, competitive pricing maps, package architecture, freemium conversion, usage-based pricing design, or price change impact assessment.
Show all 12 skills
- problem-framing
Use when decomposing a vague problem into a structured problem statement, identifying who has the problem and why it matters, sizing the opportunity, mapping constraints, prioritizing across multiple problems, or producing a Problem Definition Document that feeds into Discovery, Competitive Analysis, or Spec Writing. Encodes Problem Definition Canvas, 5 Whys Root Cause, JTBD Problem Framing, Opportunity Sizing, Problem-Solution Fit Assessment, Constraint Mapping, Stakeholder Impact Matrix, and ICE/RICE Prioritization.
- product-strategy
Use when building product strategy, roadmaps, or strategic plans — vision articulation, strategic bet definition, roadmap sequencing, resource allocation, portfolio planning, or quarterly/annual planning. Encodes bet-sizing, option-value sequencing, strategic tension surfacing, and explicit deprioritization. Produces a strategy document, not a feature backlog.
- specification-writing
Use when writing a product spec, feature spec, API contract, agent task spec, or any other specification where a zero-question document is required. Encodes outcome-first methodology, acceptance criteria taxonomy, scope boundary protocol, executor context model, and ambiguity resolution framework.
- stakeholder-alignment
Use when navigating organizational alignment — stakeholder mapping, influence analysis, coalition building, decision archaeology, cross-functional alignment, executive buy-in, or any situation where the path to a decision runs through multiple people with different interests. Produces a stakeholder alignment strategy, not a RACI matrix.
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