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Ladder / Product / pm-product-strategy

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pm-product-strategy

12 strategy skills: product vision and strategy, value proposition, business model and lean canvas, pricing and monetization, SWOT, PESTLE, Porter's five forces, Ansoff matrix.

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What it does

One of the plugins from the pm-skills collection by Pawel Huryn, packaged on its own so you install only the phase you need. Skills are short template plus instruction files that produce a concrete artifact from a plain request. MIT licensed. Some skills link to the author's newsletter and course under Further Reading; those links are upstream content and are not affiliated with this marketplace.

How this listing got here. Packaged from the public repository phuryn/pm-skills at commit 8607e3b, under its MIT license, bundled verbatim. New upstream releases are repackaged after review, never synced from HEAD. If this is your project, you can claim it or have it removed.

Skills in this package 12

  • ansoff-matrix

    Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

  • business-model

    Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.

  • lean-canvas

    Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Use when exploring a lean startup canvas, testing a business hypothesis, or modeling a new venture.

  • monetization-strategy

    Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product.

  • pestle-analysis

    Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.

  • porters-five-forces

    Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Use when analyzing industry dynamics, assessing competitive forces, or evaluating market attractiveness.

  • pricing-strategy

    Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.

  • product-strategy

    Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.

Show all 12 skills
  • product-vision

    Brainstorm an inspiring, achievable, and emotional product vision that motivates teams and aligns stakeholders. Use when defining or refining a product vision, creating a vision statement, or aligning the team around a shared direction.

  • startup-canvas

    Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.

  • swot-analysis

    Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.

  • value-proposition

    Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.

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Versions

v2.1.0+8607e3bIndexed from phuryn/pm-skills at 8607e3b · 2026-09-24