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Ladder / Product / pm-market-research

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pm-market-research

7 market research skills: competitor analysis, market sizing, segments and personas, customer journey map, sentiment analysis, user segmentation.

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What it does

One of the plugins from the pm-skills collection by Pawel Huryn, packaged on its own so you install only the phase you need. Skills are short template plus instruction files that produce a concrete artifact from a plain request. MIT licensed. Some skills link to the author's newsletter and course under Further Reading; those links are upstream content and are not affiliated with this marketplace.

How this listing got here. Packaged from the public repository phuryn/pm-skills at commit 8607e3b, under its MIT license, bundled verbatim. New upstream releases are repackaged after review, never synced from HEAD. If this is your project, you can claim it or have it removed.

Skills in this package 7

  • competitor-analysis

    Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

  • customer-journey-map

    Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

  • market-segments

    Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

  • market-sizing

    Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.

  • sentiment-analysis

    Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying satisfaction patterns.

  • user-personas

    Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.

  • user-segmentation

    Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.

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Versions

v2.1.0+8607e3bIndexed from phuryn/pm-skills at 8607e3b · 2026-09-24