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By role

Founders and leadership

3 main roles, with 2 more specific roles under them. Each role opens on how its work breaks down, with the AI tools for each part.

  1. Starts a company and does whatever it needs: the idea, the product, fundraising, hiring and first customers.

    Also called startup founder, entrepreneur, indie hacker

    The work

    1. 1Find a real problem
    2. 2Build and launch
    3. 3Sell and grow
    4. 4Raise money
    5. 5Run the company

    See the work and its tools

  2. Runs a company or a large part of one: strategy, the leadership team, budgets and results.

    Also called CEO, GM, VP, director

    The work

    1. 1Set direction
    2. 2Allocate people and money
    3. 3Run the business
    4. 4Represent the organization

    See the work and its tools

    • CTO or VP of engineering

      The executive for technology: engineering strategy, architecture, the team and how fast it ships.

    • Chief of staff

      An executive's right hand: runs the operating rhythm, special projects and follow through across the leadership team.

  3. Advises organizations on strategy and operations, with structured analysis and a clear recommendation.

    Also called strategy consultant, advisor

    The work

    1. 1Scope the engagement
    2. 2Gather the facts
    3. 3Analyze and recommend
    4. 4Implement and close

    See the work and its tools